Archive for April 18, 2014
UK Consumers' Showrooming Attitudes & Activities, September 2013 [CHART]
Because of younger consumers’ focus on price, 43% of students in the survey had showroomed.
Read MoreTop Purchase Influences Among UK Students, 2013 [CHART]
Price was the biggest purchase driver by far, cited by nearly half of UK students.
Read MoreUS Retail eCommerce Sales Growth By Product Category, 2012-2018 [TABLE]
Online spending on media such as books, music and video will continue to increase at the fastest rate.
Read MoreUS Retail eCommerce Sales By Product Category, 2012-2018 [TABLE]
Total US retail sales are expected to hit $4.732 trillion this year, with eCommerce sales reaching a greater-than-ever share of the total.
Read MoreConsumer Attitudes Toward Local Search, April 2014 [TABLE]
Some 73% of consumers surveyed said they lose trust in a brand when the online listing shows incorrect information.
Read MoreNational Discretionary Spending Estimates, April 2014 [CHART]
Together, African-Americans (9%) and Hispanics (11.3%) combined to account for one-fifth of national discretionary spending during the Fall of 2013.
Read MoreRich Media Ad Benchmarks By Vertical, 2013 [TABLE]
Rich media click-through and interaction rates were higher when including video.
Read MoreOnline Video Ad Views, December 2011 – February 2014 [CHART]
Despite online video ad views (desktop/notebook only) falling during the first couple of months of the year, the February total (24.6 billion) remains significantly above the year-earlier period (9.9 billion).
Read MoreChallenges Of Real-Time Social Engagement For UK Marketers, February 2014 [CHART]
Just one-third of UK marketers found that real-time social media engagement was useful for increasing customer retention and loyalty.
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