Archive for April 17, 2014
Benefits of Real-Time Social Engagement To UK Marketers, February 2014 [CHART]
Increased audience engagement was the top benefit of real-time social engagement, cited by 76% of respondents. Increased customer satisfaction ranked second, at 58%.
Read MoreTop Advantages Of Video Ads, September 2013 [TABLE]
Among brand advertisers in North America, digital video’s ability to target specific consumers was one of its greatest advantages.
Read MoreUS Online Video Advertising Share By Industry, Q4 2013 [CHART]
Video advertising platform Videology reported that its consumer goods clients in the US were ahead of other verticals in Q4 2013 in serving digital video ads.
Read MoreUS Retail mCommerce Sales, 2012-2018 [TABLE]
In 2013, retail mCommerce—which includes products and services ordered on mobile devices, including tablets—increased 70.0% to reach $42.13 billion.
Read MoreUS Retail eCommerce Sales, 2012-2018 [CHART]
eCommerce still represents a small portion of overall retail sales—a mere 5.8% last year.
Read MoreUS Retail Sales By Channel, 2012-2017 [TABLE]
In 2013, retail represented 27.0% of nominal US gross domestic product (GDP), up from 26.8% in 2012.
Read MoreUS Retail Sales, 2012-2018 [CHART]
Total retail sales in the US topped $4.53 trillion in 2013, and ecommerce accounted for a significant portion of that growth, up 16.9% in 2013.
Read MoreContent Sharing Trends On Mobile & Desktop, Q1 2014 [CHART]
Some 52% of social sharing actions – sharing of website content such as articles, photos and videos via social networks – occurred on a mobile device during the first quarter of this year.
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