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Archive for April 17, 2014

Benefits of Real-Time Social Engagement To UK Marketers, February 2014 [CHART]

By David Erickson | April 17, 2014

Increased audience engagement was the top benefit of real-time social engagement, cited by 76% of respondents. Increased customer satisfaction ranked second, at 58%.

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Top Advantages Of Video Ads, September 2013 [TABLE]

By David Erickson | April 17, 2014

Among brand advertisers in North America, digital video’s ability to target specific consumers was one of its greatest advantages.

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US Online Video Advertising Share By Industry, Q4 2013 [CHART]

By David Erickson | April 17, 2014

Video advertising platform Videology reported that its consumer goods clients in the US were ahead of other verticals in Q4 2013 in serving digital video ads.

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US Retail mCommerce Sales, 2012-2018 [TABLE]

By David Erickson | April 17, 2014

In 2013, retail mCommerce—which includes products and services ordered on mobile devices, including tablets—increased 70.0% to reach $42.13 billion.

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US Retail eCommerce Sales, 2012-2018 [CHART]

By David Erickson | April 17, 2014

eCommerce still represents a small portion of overall retail sales—a mere 5.8% last year.

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US Retail Sales By Channel, 2012-2017 [TABLE]

By David Erickson | April 17, 2014

In 2013, retail represented 27.0% of nominal US gross domestic product (GDP), up from 26.8% in 2012.

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US Retail Sales, 2012-2018 [CHART]

By David Erickson | April 17, 2014

Total retail sales in the US topped $4.53 trillion in 2013, and ecommerce accounted for a significant portion of that growth, up 16.9% in 2013.

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Content Sharing Trends On Mobile & Desktop, Q1 2014 [CHART]

By David Erickson | April 17, 2014 | 1

Some 52% of social sharing actions – sharing of website content such as articles, photos and videos via social networks – occurred on a mobile device during the first quarter of this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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