Walmart is not only North America’s most valuable brand, it’s the world’s. Meanwhile, Europe’s most valuable retail brand is H&M (USD $18.17 billion), while Woolworths (USD $4.95 billion) is tops in Asia-Pacific and Natura (USD $3.16 billion) in Latin America. It will be interesting to see how the Target’s brand value (#2 in North America) measures up next year, as its reasonable to assume that this year’s results (+8% brand value) don’t fully account for the effects of the data breach.
Interbrand’s brand valuation methodology determines, in both customer and financial terms, the contribution of the brand to business results. More details can be found by accessing the report. Source: Interbrand