Big Data Use By European Marketers, January 2014 [CHART]
Big data is a big deal for businesses—and particularly marketers—worldwide. The sentiment in the UK is no different. A survey conducted by Circle Research for dnx looked at marketing professionals in Europe, 90% of whom came from the UK, and found that a large majority—82%—of companies either already used big data or planned to do so within the next three years. Read the rest at eMarketer.