Archive for April 16, 2014
Local Ad Spending Forecast, 2013-2018 [CHART]
US mobile ad spend is projected to grow from $7.2 billion last year to $30.3 billion in 2018, with a slight majority 52% – or $15.7 billion – of that eventual figure being location-targeted spending.
Read MoreNorth America’s 10 Most Valuable Retail Brands, 2014 [CHART]
Walmart is not only North America’s most valuable brand, it’s the world’s.
Read MoreEmail Open & Click Rate Trends, Q4 2009-Q4 2013 [CHART]
Open rates have been trending up, while click rates are moving in the opposite direction.
Read MoreState Of Native Advertising, 2014 [INFOGRAPHIC]
Copyblogger solicited 2,088 people for their opinions on native advertising for this infographic.
Read MoreTop Challenges For Using Data To Inform Business Decisions Among UK Decision-Makers, August 2013 [CHART]
The sheer scale of big data was cited as a challenge by 46% of business decision-makers in the UK, but a further 36% stated that there was a lack of useful data.
Read MoreBarriers To European Marketers Benefiting From Big Data, January 2014 [CHART]
While the decision to use big data was clearly a popular one, just how to harness it was an altogether different proposition.
Read MoreBig Data Use By European Marketers, January 2014 [CHART]
82% of European companies either already used big data or planned to do so within the next three years.
Read MoreGlobal Average Monthly Mobile Traffic By Device Type, 2013 & 2018 [TABLE]
Cisco Systems estimated that mobile traffic on wearables would grow 342.3% to hit 345 MB per month in 2018.
Read MoreGlobal Wearable Device Data Traffic, 2013-2018 [TABLE]
Wearable device connections were expected to rise from 22 million in 2013 to 177 million in 2018—a jump of more than 704.5%.
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