Data published in January 2014 by Ad-ology Research also showed that website improvement was the top digital marketing tactic on which US small businesses planned to spend more—though it was cited by a much smaller percentage. Around one-quarter planned to spend more on developing and designing their corporate websites.
Though SMBs are focusing on their websites, they’re still struggling with mobile-optimized sites. Thrive Analytics found that 70% of SMBs with websites had ones that were not mobile-optimized. And according to Ad-ology Research, just 27.2% of US small businesses offered smartphone users a mobile version of their websites, compared with more than three in five that did not. Read the rest at eMarketer.