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Mobile App Store Market Share By Category, February 2014 [TABLE]

By David Erickson | April 15, 2014

Mobile App Store Market Share By Category, February 2014 [TABLE]

The large amount of time spent with gaming apps correlates with the fact that the category had the highest share of mobile app downloads worldwide in the Apple App Store and Amazon Appstore, as well as on Google Play devices, according to February 2014 research by Distimo.

Games claimed 41.2% of all Google Play device installs, compared with 7.6% for second-place communication. On top of that, the gaming category accounted for 90% of revenues on the platform.

Generating 74% of revenues, gaming apps represented 40.6% of total downloads on the Apple App Store. Even more impressive, the category accounted for a whopping 61.3% of downloads on the Amazon Appstore. Read the rest at eMarketer.

Posted in Consumer Behavior, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Video Games, Video Marketing and tagged Apple App Store, Entertainment Marketing, Gaming, Google Play, Lifestyle Marketing, Mobile Apps, Mobile Gaming, Mobile Social, Music Marketing, Photo Sharing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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