When Twitter Users Tweet About Television Shows, January 2014 [CHART]

A January 2014 study from Twitter, FOX and the Advertising Research Foundation, conducted by db5, looked specifically at Twitter usage while watching television; the social platform has worked hard over the past year to solidify its connections with TV.

The research confirmed that those who do use social with TV don’t just do so during a live broadcast, with the majority of Twitter users, for example, also tweeting while viewing on a timeshifted platform or even when not watching a show. Read the rest at eMarketer.