Chart - Types Of Social TV Activity

Multitasking while watching TV is on the rise, with research released in March 2014 by Deloitte reporting that 86% of US consumers did so. However, October 2013 polling conducted by Nielsen for the Council for Research Excellence and Keller Fay Group found that social media has a long way to go before it becomes a main element of TV time. Read the rest at eMarketer.