Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Social TV Activities By Generation, December 2013 [TABLE]

By David Erickson | April 14, 2014

Table - Social TV Activities By Generation

The Council for Research Excellence/Keller Fay Group found that millennials were the age group most likely to engage with social media while watching TV—particularly, older millennials; 9.6% of 25- to 34-year-olds said they used social media while viewing primetime TV. Younger millennials, those ages 15 to 24, came in second place among age groups for social TV usage, with 9.2%.

Deloitte, which determined that 26% of US internet users used social media “always” or “almost always” while watching live or timeshifted TV programs, had similar findings when it came to age demographics, though its percentages were much higher. Around half of those in the 14-to-24 and 25-to-30 age groups typically used a social network as they watched television. Read the rest at eMarketer.

Posted in Baby Boomers, Consumer Behavior, eCommerce, Email Marketing, Generation X, Generations, Millennials, Mobile Marketing, Online Behavior, Silent Generation, Social Media Marketing, Social Television, Video Games, Video Marketing and tagged eBooks, eTailing, mCommerce, Microblogging, Mobile Email, Mobile Gaming, Mobile Social, Multitainment, Retail Marketing, Shopping, Television, Text Messaging, Video Gaming

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
April 2014
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
282930  
« Mar   May »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube