Chart - Average Viewability Rates For Video Ads In North America

video ad management and ad-serving platform Vindico found that between September 2013 and December 2013, just 44% of ads served via its Adtricity platform were in-view. And January 2014 data from video advertising solutions provider TubeMogul showed even lower numbers for video ads shown on players smaller than 1,000 pixels. Read the rest at eMarketer.