Archive for April 14, 2014
Top Contributors To Global Ad Spending Growth, 2013-2016 [CHART]
Mobile will be the prime contributor of new ad spending (accounting for 35% of it), and will grow to account for 7.6% of total ad spend in 2016.
Read MoreUS Desktop-Based Retail eCommerce Spending Trends, Q1 2000-Q4 2013 [CHART]
Desktop-based e-commerce growth was 13% for 2013, though online retail’s growth overall was a point higher when factoring in mobile, which grew by 23% year-over-year.
Read MoreWestern European Smart Phone Users By Country, 2012-2017 [TABLE]
eMarketer estimates that 22.3 million people in Spain will use a smartphone this year—and the number will reach 26.0 million in 2015, or nearly 54% of the population.
Read MoreMobile Marketing Spending In Spain, 2008-2014 [CHART]
Expenditure on all forms of mobile marketing reached €110.5 million ($147.3 million) last year—an annual increase of 19.9%.
Read MoreAverage Viewability Rates For Video Ads In North America, January 2014 [CHART]
Video ad management and ad-serving platform Vindico found that between September 2013 and December 2013, just 44% of ads served via its Adtricity platform were in-view.
Read MoreDisplay Ads That Are In-View By Timeframe & Platform, H2 2013 [TABLE]
Roughly half of US banner impressions served on advertising networks and exchanges in H2 2013 went unseen.
Read MoreWhen Twitter Users Tweet About Television Shows, January 2014 [CHART]
Those who do use social with TV don’t just do so during a live broadcast.
Read MoreSocial TV Activities By Generation, December 2013 [TABLE]
The Council for Research Excellence/Keller Fay Group found that millennials were the age group most likely to engage with social media while watching TV.
Read MoreTypes Of Social TV Activity, October 2013 [CHART]
Multitasking while watching TV is on the rise, with research released in March 2014 by Deloitte reporting that 86% of US consumers did so.
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