Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Archive for April 14, 2014

Top Contributors To Global Ad Spending Growth, 2013-2016 [CHART]

By David Erickson | April 14, 2014

Mobile will be the prime contributor of new ad spending (accounting for 35% of it), and will grow to account for 7.6% of total ad spend in 2016.

Read More

US Desktop-Based Retail eCommerce Spending Trends, Q1 2000-Q4 2013 [CHART]

By David Erickson | April 14, 2014

Desktop-based e-commerce growth was 13% for 2013, though online retail’s growth overall was a point higher when factoring in mobile, which grew by 23% year-over-year.

Read More

Western European Smart Phone Users By Country, 2012-2017 [TABLE]

By David Erickson | April 14, 2014

eMarketer estimates that 22.3 million people in Spain will use a smartphone this year—and the number will reach 26.0 million in 2015, or nearly 54% of the population.

Read More

Mobile Marketing Spending In Spain, 2008-2014 [CHART]

By David Erickson | April 14, 2014

Expenditure on all forms of mobile marketing reached €110.5 million ($147.3 million) last year—an annual increase of 19.9%.

Read More

Average Viewability Rates For Video Ads In North America, January 2014 [CHART]

By David Erickson | April 14, 2014

Video ad management and ad-serving platform Vindico found that between September 2013 and December 2013, just 44% of ads served via its Adtricity platform were in-view.

Read More

Display Ads That Are In-View By Timeframe & Platform, H2 2013 [TABLE]

By David Erickson | April 14, 2014

Roughly half of US banner impressions served on advertising networks and exchanges in H2 2013 went unseen.

Read More

When Twitter Users Tweet About Television Shows, January 2014 [CHART]

By David Erickson | April 14, 2014

Those who do use social with TV don’t just do so during a live broadcast.

Read More

Social TV Activities By Generation, December 2013 [TABLE]

By David Erickson | April 14, 2014

The Council for Research Excellence/Keller Fay Group found that millennials were the age group most likely to engage with social media while watching TV.

Read More

Types Of Social TV Activity, October 2013 [CHART]

By David Erickson | April 14, 2014

Multitasking while watching TV is on the rise, with research released in March 2014 by Deloitte reporting that 86% of US consumers did so.

Read More

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
April 2014
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
282930  
« Mar   May »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube