Chart - Pay-TV Subscriptions Among Millennial Heads Of Households

In Q4 2013, a significantly larger share of 18-24-year-old heads of household reported being pay-TV subscribers than did a year earlier, with a concurrent decrease in the proportion claiming to have never had pay-TV. Among current subscribers, just 6% of Millennials (18-34) plan to cut the cord in the next 3 months, consistent with reports of low cord-cutting activity overall last year. Just 2% of Millennials without pay-TV are considering subscribing in the next 3 months, though. Based on a survey of Millennial heads of households in Q4. SourceCentris Marketing Science

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