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Archive for April 11, 2014

Most Effective Tactics For Improving Customer Lifetime Value, April 2014 [CHART]

By David Erickson | April 11, 2014

About 3 in 4 global company marketers (primarily based in Europe) agree that customer lifetime value (CLV) is an important concept for their organization.

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Mobile Payment Transaction Share In China By Type, 2010-2017 [TABLE]

By David Erickson | April 11, 2014

Payments made via text message accounted for just 6.1% of mobile payment transactions in China during 2013, down from 92.5% in 2010.

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Mobile Payment Transactions In China, 2010-2017 [CHART]

By David Erickson | April 11, 2014

Third-party mobile payment services in China achieved a total transaction volume of RMB1.22 trillion ($197.09 billion) in 2013, a 707.0% year-over-year increase.

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Time American Executives Spend Streaming Live Video By Device, 2013-2017 [TABLE]

By David Erickson | April 11, 2014

While 47% of executives said their online video usage had stayed the same since 2010, nearly the same percentage had increased usage during the timeframe.

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Technologies Used By American Executives, Q4 2013 [CHART]

By David Erickson | April 11, 2014

59% of American executives said they used live online video for business communications—the No. 1 response.

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Americans' Young Adults: Jobs, Education & Households, April 2014 [TABLE]

By David Erickson | April 11, 2014

By the time they reached the age of 27, 34% of young adults were married, 20% were unmarried and living with a partner, and 47% were single.

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Top Social Platforms’ Multi-Platform Reach By Device, December 2013 [CHART]

By David Erickson | April 11, 2014

Twitter and Instagram are closely matched in total reach, a finding that makes sense given a recent report from the Pew Research Center indicating that a majority of Twitter users also use Instagram.

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Pay-TV Subscriptions Among Millennial Heads Of Households, Q4 2012 – Q4 2013 [CHART]

By David Erickson | April 11, 2014

In Q4 2013, a significantly larger share of 18-24-year-old heads of household reported being pay-TV subscribers than did a year earlier, with a concurrent decrease in the proportion claiming to have never had pay-TV.

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Emails That Use Responsively Designed Landing Pages, November 2013 [CHART]

By David Erickson | April 11, 2014

Nearly two-thirds of all emails sent had a landing page with mobile responsive design at least sometimes.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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