Archive for April 11, 2014
Most Effective Tactics For Improving Customer Lifetime Value, April 2014 [CHART]
About 3 in 4 global company marketers (primarily based in Europe) agree that customer lifetime value (CLV) is an important concept for their organization.
Read MoreMobile Payment Transaction Share In China By Type, 2010-2017 [TABLE]
Payments made via text message accounted for just 6.1% of mobile payment transactions in China during 2013, down from 92.5% in 2010.
Read MoreMobile Payment Transactions In China, 2010-2017 [CHART]
Third-party mobile payment services in China achieved a total transaction volume of RMB1.22 trillion ($197.09 billion) in 2013, a 707.0% year-over-year increase.
Read MoreTime American Executives Spend Streaming Live Video By Device, 2013-2017 [TABLE]
While 47% of executives said their online video usage had stayed the same since 2010, nearly the same percentage had increased usage during the timeframe.
Read MoreTechnologies Used By American Executives, Q4 2013 [CHART]
59% of American executives said they used live online video for business communications—the No. 1 response.
Read MoreAmericans' Young Adults: Jobs, Education & Households, April 2014 [TABLE]
By the time they reached the age of 27, 34% of young adults were married, 20% were unmarried and living with a partner, and 47% were single.
Read MoreTop Social Platforms’ Multi-Platform Reach By Device, December 2013 [CHART]
Twitter and Instagram are closely matched in total reach, a finding that makes sense given a recent report from the Pew Research Center indicating that a majority of Twitter users also use Instagram.
Read MorePay-TV Subscriptions Among Millennial Heads Of Households, Q4 2012 – Q4 2013 [CHART]
In Q4 2013, a significantly larger share of 18-24-year-old heads of household reported being pay-TV subscribers than did a year earlier, with a concurrent decrease in the proportion claiming to have never had pay-TV.
Read MoreEmails That Use Responsively Designed Landing Pages, November 2013 [CHART]
Nearly two-thirds of all emails sent had a landing page with mobile responsive design at least sometimes.
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