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Archive for April 10, 2014

Marketing Channels Most Often Used With Email, February 2014 [CHART]

By David Erickson | April 10, 2014

More than six in 10 marketers worldwide said that landing pages were the marketing channel most often integrated with their email programs.

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Global Online Ad Spending Share, 2012-2018 [TABLE]

By David Erickson | April 10, 2014

The US is still the single biggest spender on digital ads, with North America thus the highest-spending region.

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Global Online Ad Spending, 2012-2018 [CHART]

By David Erickson | April 10, 2014

Spending on ads served to internet-connected devices including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year.

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Harry Potter-Related Baby Names, 1996-2012 [VIDEO]

By David Erickson | April 10, 2014

Hermione, Draco, and Sirius all gained popularity after being featured in the Harry Potter books.

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HBO Effect: Female Babies Named Arya, 1996-2012 [VIDEO]

By David Erickson | April 10, 2014

The name Arya surged in popularity with girls in 2011 and 2012, after the The Game Of Thrones premiered.

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The HBO Effect: Babies Named "Khaleesi," 2010-2012 [VIDEO]

By David Erickson | April 10, 2014

146 Khaleesis were born in 2012, making it more popular as a full name than Betsy or Nadine.

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Online Marketing Growth's Effect On Marketing Responsibilities, April 2014 [CHART]

By David Erickson | April 10, 2014

Some 53% of surveyed CMOs from around the world believe that digital marketing’s growth has changed their team’s responsibilities by ratcheting up the pressure to enable revenue growth.

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Coupons' Influential Over Brand Choice, April 2014 [CHART]

By David Erickson | April 10, 2014

Some 44% of respondents reported that coupons are very (26%) or extremely (18%) influential in their choice of a specific brand of product.

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Demographics Of Farmers [INFOGRAPHIC]

By David Erickson | April 10, 2014

This infographic from the University of Illinois Extension illustrates the agricultural census of 2012 and highlights the demographics of farmers.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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