Mobile provided the most outstanding results of the year. Thanks to the national recession, advertising on mobile phones and tablets hasn’t taken off as rapidly in Spain as in other leading regional markets, such as the UK. Spending on mobile ads amounted to just 4.5% of all digital expenditure in 2013, or €39.9 million ($53.2 million). But the mobile market is definitely moving now. Last year’s spending represented a year-over-year rise of 47.4%—and IAB Spain expects a further gain of about 40% in 2014.
The emerging category of digital signage registered 0.7% of digital ad spending last year, and IAB Spain has forecast major growth there, too. Read the rest at eMarketer.