Online Ad Spending In Spain, 2011-2017 [CHART]
The estimates for 2013 digital ad spending from IAB Spain align closely with eMarketer’s calculation of $1.15 billion. However, our projections for expenditures on digital ads in 2014 are somewhat more optimistic. We expect some signs of economic recovery to help buoy the market and fuel the continuing shift from traditional platforms like TV and magazines to digital channels. Read the rest at eMarketer.