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Archive for April 9, 2014

Smart Phone Share Of US Market, October 2011 – February 2014 [CHART]

By David Erickson | April 9, 2014

Apple remains the leading manufacturer (41.3% market share), ahead of Samsung (27%) for the 3-month period ending in February.

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Sources Consumers Use For Local Shopping, April 2014 [TABLE]

By David Erickson | April 9, 2014

The relative ranking of sources most regularly used by Millennials and Gen X are quite similar, while Baby Boomers still turn to print first.

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Consumer Discomfort With Personal Data Access & Sharing, April 2014 [TABLE]

By David Erickson | April 9, 2014

Close to half – or more – consumers indicate that they’re very or extremely uncomfortable with companies sharing their personal information.

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US Radio Ad Revenues, 2006-2018 [CHART]

By David Erickson | April 9, 2014

BIA/Kelsey notes that radio revenue was mostly flat last year, a result consistent with the Radio Advertising Bureau’s calculations.

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Americans' Small-Ticket Purchase Cutbacks, April 2014 [CHART]

By David Erickson | April 9, 2014

Parents are also more likely than those without children in the household to decrease their spending in a variety of areas, including restaurants (64% vs. 56%) and entertainment (60% vs. 51%).

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Online Ad Spending In Spain, 2011-2017 [CHART]

By David Erickson | April 9, 2014

The estimates for 2013 digital ad spending from IAB Spain align closely with eMarketer’s calculation of $1.15 billion.

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Online Ad Spending Share In Spain By Format, 2013 [CHART]

By David Erickson | April 9, 2014

Spending on mobile ads amounted to just 4.5% of all digital expenditure in 2013, or €39.9 million ($53.2 million).

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Online Ad Spending In Spain By Format, 2013 [TABLE]

By David Erickson | April 9, 2014

IAB Spain predicted that digital ad spending would rise between a modest 1% and 3% this year as interactive ads continue to prove their value to hard-pressed marketers.

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US Execs For Whom Mobile Is Primary Device, March 2013 [CHART]

By David Erickson | April 9, 2014

Over half of US business executives said that within the next three years, they would be using mobile devices as their primary business platform instead of PCs.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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