Multitainment Behavior, April 2014 [TABLE]
![TV Multitasking Behavior By Generation [TABLE]](https://trends.e-strategyblog.com/wp-content/uploads/2014/04/TV-Multitasking-Behavior-by-Generation-2014.png "Table - Multitainment Behavior")
Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year. Almost half of Millennials this year say they use a social network while watching TV. Based on an online survey of 2,075 US consumers aged 14 and older, fielded by an independent research firm from November 11, 2013 to December 5, 2013. Source: Deloitte
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