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Multitainment Behavior, April 2014 [TABLE]

By David Erickson | April 8, 2014

TV Multitasking Behavior By Generation [TABLE]

Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year. Almost half of Millennials this year say they use a social network while watching TV. Based on an online survey of 2,075 US consumers aged 14 and older, fielded by an independent research firm from November 11, 2013 to December 5, 2013. Source: Deloitte

Read the rest at MarketingCharts.

 

Posted in Baby Boomers, Consumer Behavior, eCommerce, Email Marketing, Generation X, Generations, Media Consumption, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Silent Generation, Social Media Marketing, Social Television, Video Games, Video Marketing, Web Development, Website Marketing and tagged Gaming, Mobile Email, Mobile Gaming, Mobile Social, Mobile Websites, Multitainment, Multitasking, Text Messaging

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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