Chart - Average Daily Time Spend On Mobile Web vs Apps

Recently, comScore made headlines with data indicating that time spent with mobile applications exceeded time spent accessing the internet from desktops in January, a remarkable finding. The figures showed that during that month, some 84% of time spent accessing the internet from a mobile device was with apps rather than the mobile web. New data from Flurry comes to a strikingly similar conclusion: using data collected during the first quarter of this year, Flurry says that apps captured 86% of consumers’ average daily internet time spent with smartphones and tablets.

That’s up from 80% share in a similar study last year.

What’s interesting to note is that overall time spent accessing the internet via mobile didn’t increase by a significant amount, despite continuing reports of Americans’ addiction to their devices. Flurry finds that the average time spent grew by just 4 minutes per day from last year’s report, to an average of 2 hours and 42 minutes, a small 2.5% increase. That growth was entirely for app consumption, which was up by 12 minutes (9.5%), to 2 hours and 19 minutes per day. (Time spent with the mobile web actually decreased, from 31 minutes to 22 minutes per day.) Read the rest at MarketingCharts.