Recently, comScore made headlines with data indicating that time spent with mobile applications exceeded time spent accessing the internet from desktops in January, a remarkable finding. The figures showed that during that month, some 84% of time spent accessing the internet from a mobile device was with apps rather than the mobile web. New data from Flurry comes to a strikingly similar conclusion: using data collected during the first quarter of this year, Flurry says that apps captured 86% of consumers’ average daily internet time spent with smartphones and tablets.
That’s up from 80% share in a similar study last year.
What’s interesting to note is that overall time spent accessing the internet via mobile didn’t increase by a significant amount, despite continuing reports of Americans’ addiction to their devices. Flurry finds that the average time spent grew by just 4 minutes per day from last year’s report, to an average of 2 hours and 42 minutes, a small 2.5% increase. That growth was entirely for app consumption, which was up by 12 minutes (9.5%), to 2 hours and 19 minutes per day. (Time spent with the mobile web actually decreased, from 31 minutes to 22 minutes per day.) Read the rest at MarketingCharts.