Archive for April 8, 2014
Where Employees Use Their Computing Devices, Q4 2012 [TABLE]
Nearly three-quarters of mobile workers in North America said their companies had a BYOD policy.
Read MoreUS Smart Phone User Share By OS, 2012-2015 [CHART]
Among US smartphone owners, Android-based handsets are the most popular, and eMarketer estimates that they will reach 50.0% penetration this year.
Read MoreUS Smartphone Users, 2012-2018 [CHART]
eMarketer expects 65.0% of US mobile phone users, or 51.4% of the total population, to use a smartphone at least monthly in 2014.
Read MoreAverage Daily Time Spend On Mobile Web vs Apps, 2013 vs 2014 [CHART]
Apps captured 86% of consumers’ average daily internet time spent with smartphones and tablets.
Read MoreSmall Business Marketing Focus On Existing Customers, April 2014 [TABLE]
62% of small business owners spending the majority of their annual marketing budgets to retain existing customers.
Read MoreMultitainment Behavior, April 2014 [TABLE]
Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year.
Read MoreOnline Ad Campaign In-Target Rates By Vertical, Q1 2014 [CHART]
In-target rates range from a high of 61% for computer/technology advertisers to a low of 41% for consumer goods campaigns.
Read MoreUK Online Shoppers & Buyers, 2011-2017 [CHART]
57% of UK digital buyers had used a click-and-collect service.
Read MoreUK Total Online Sales, 2013 & 2014 [CHART]
In 2013, 760 million digital orders were dispatched, and that figure is set to rise 14.2% in 2014 to 865 million.
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