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Archive for April 8, 2014

Where Employees Use Their Computing Devices, Q4 2012 [TABLE]

By David Erickson | April 8, 2014

Nearly three-quarters of mobile workers in North America said their companies had a BYOD policy.

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US Smart Phone User Share By OS, 2012-2015 [CHART]

By David Erickson | April 8, 2014

Among US smartphone owners, Android-based handsets are the most popular, and eMarketer estimates that they will reach 50.0% penetration this year.

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US Smartphone Users, 2012-2018 [CHART]

By David Erickson | April 8, 2014

eMarketer expects 65.0% of US mobile phone users, or 51.4% of the total population, to use a smartphone at least monthly in 2014.

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Average Daily Time Spend On Mobile Web vs Apps, 2013 vs 2014 [CHART]

By David Erickson | April 8, 2014

Apps captured 86% of consumers’ average daily internet time spent with smartphones and tablets.

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Small Business Marketing Focus On Existing Customers, April 2014 [TABLE]

By David Erickson | April 8, 2014

62% of small business owners spending the majority of their annual marketing budgets to retain existing customers.

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Multitainment Behavior, April 2014 [TABLE]

By David Erickson | April 8, 2014

Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year.

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Online Ad Campaign In-Target Rates By Vertical, Q1 2014 [CHART]

By David Erickson | April 8, 2014

In-target rates range from a high of 61% for computer/technology advertisers to a low of 41% for consumer goods campaigns.

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UK Online Shoppers & Buyers, 2011-2017 [CHART]

By David Erickson | April 8, 2014

57% of UK digital buyers had used a click-and-collect service.

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UK Total Online Sales, 2013 & 2014 [CHART]

By David Erickson | April 8, 2014

In 2013, 760 million digital orders were dispatched, and that figure is set to rise 14.2% in 2014 to 865 million.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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