US Device Ownership Trend, 2011-2013 [CHART]
The rising penetration of both smartphones and tablets has been well documented. In its latest annual “Digital Democracy Survey,” Deloitte offers another perspective, finding that 37% of Americans aged 14 and older own a trio of devices – laptop, smartphone and tablet – as of late 2013, up from 26% in late 2012 and 10% the year before. Not surprisingly, Millennials are leading the charge, although Gen Xers are close behind.
According to the study, 51% of both trailing (aged 14-24) and leading (aged 25-30) Millennials are “digital omnivores.” Not to be outdone, some 46% of Gen Xers (31-47) also own all 3 devices. Read the rest at MarketingCharts.