Most Important Marketing Tactic By Level Of Online Spending, February 2014 [TABLE]
More than one-third of marketers worldwide viewed RTM as extremely important to their organizations in 2014, according to Evergage. But an Adobe study produced by Edelman Berland and conducted by Research Now found different results that indicated US marketers did not view RTM as a top priority moving forward. Just 14% cited real time as important for the future—the second-lowest response. Read the rest at eMarketer.