Influence Over Smart Phone Shoppers' Purchase Decisions, March 2014 [CHART]

By David Erickson | April 7, 2014

Search results play a significant role in influencing mobile shoppers’ purchase decisions, detail Local Corporation and the e-tailing group in a recent study. The online survey found half of the smartphone owners surveyed claiming that search result listings influence their purchase decisions, with ratings and reviews (42%) also a strong factor. A little further back, about 3 in 10 respondents rely on mobile search results with local availability and opt-in emails from retailers to aid their decision-making.

The report notes that women tend to be slightly more influenced by emails than men (33% vs. 27%). Read the rest at MarketingCharts.

Posted in Consumer Behavior, eCommerce, Email Marketing, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Online Ratings, Online Reviews, Search Engine Marketing, Search Engine Optimization and tagged eTailing, mCommerce, Mobile Apps, Mobile Email, Mobile Shopping Shopping, Retail Marketing, Smart Phones