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Archive for April 7, 2014

Reasons US Small-Business Owners Have Switched Brands, February 2014 [CHART]

By David Erickson | April 7, 2014

More than three-quarters of US small-business owners (SBOs) expect their companies to grow this year.

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Most Important Marketing Tactic By Level Of Online Spending, February 2014 [TABLE]

By David Erickson | April 7, 2014

More than one-third of marketers worldwide viewed real-time marketing as extremely important to their organizations in 2014.

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Channels Marketers Use For Real-Time Marketing, February 2014 [CHART]

By David Erickson | April 7, 2014

Social media was still the top channel respondents used for real-time marketing, cited by 48%.

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Tactics That Qualify As Real-Time Marketing, February 2014 [CHART]

By David Erickson | April 7, 2014

Around three-quarters of marketing professionals worldwide defined RTM as personalizing content in response to consumer interactions.

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US Device Ownership Trend, 2011-2013 [CHART]

By David Erickson | April 7, 2014

37% of Americans aged 14 and older own a trio of devices – laptop, smartphone and tablet – as of late 2013, up from 26% in late 2012 and 10% the year before.

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Influence Over Smart Phone Shoppers' Purchase Decisions, March 2014 [CHART]

By David Erickson | April 7, 2014

Half of the smartphone owners surveyed claiming that search result listings influence their purchase decisions, with ratings and reviews (42%) also a strong factor.

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Top Qualities Of Content Marketers, April 2014 [CHART]

By David Erickson | April 7, 2014

Some 45% of survey respondents plan to hire specifically for content teams within the next year, with content outpacing other areas such as lead gen/operations and social in terms of hiring priorities.

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Channel ROI Ratings, April 2014 [CHART]

By David Erickson | April 7, 2014

This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK).

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Channels Norwegians Use For Content Marketing, January 2014 [CHART]

By David Erickson | April 7, 2014

Nearly six in 10 respondents said digital content was an important part of their marketing mix.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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