Preferred News App Content, Smart Phone vs Tablet, December 2013 [CHART]

By David Erickson | April 4, 2014

Chart - Preferred News App Content, Smart Phone vs Tablet

But getting breaking news via smartphone apps was far more popular than on tablets, likely due to the former being more portable. More than four in 10 respondents said they used smartphone apps to get breaking news alerts, compared with just 20.0% who said the same for tablets. Instead, the larger screens were more common for reading news content—likely in a more relaxed setting—with more than half of tablet news app users saying they did so, vs. less than one-third of smartphone users. Read the rest at eMarketer.

 

Posted in Consumer Behavior, Content Marketing, Media Consumption, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Technographics, Video Marketing and tagged , , ,