Most Important News Category For Mobile News App Users, December 2013 [CHART]
Less than four in 10 US consumers use mobile news apps, but those who do are likely keeping them on hand to stay up to date with unexpected events.
In a December 2013 study by StepLeader, 42% of US mobile news app users said that breaking news was the most important news app category. This was the top response by a long shot—just 18% of respondents cited second-place national news—and it makes sense when one considers that mobile devices allow users to keep up with the latest news whenever and wherever they go. Read the rest at eMarketer.