Advertisers in many advanced digital markets are jumping on the content bandwagon—and those in Norway are no exception, according January polling by Medialounge in conjunction with TNS Gallup Norway.
The survey presumed that respondents were involved with content marketing to some extent, so the resulting data isn’t representative of the wider business community, according to Medialounge. In the sample group, though, content was certainly gaining a higher profile. Just over half of respondents spent more on digital content production in 2013 than in 2012. Similarly, 53% planned to invest more of their marketing budgets on digital content in 2014 than they did last year. One-quarter (24%) said they’d spend the same amount. Read the rest at eMarketer.