Archive for April 4, 2014
Twitter Ads Outperform Facebook Ads [VIDEO]
Facebook impressions exceed those of Twitter by so much that Facebook consistently delivers more clicks despite offering a much lower CTR on average.
Read MoreExpected Changes In Norwegian Content Marketing Budgets In 2014 [CHART]
Just over half of respondents spent more on digital content production in 2013 than in 2012.
Read MoreAmericans' Paid News Subscriptions, February 2014 [CHART]
Just one-quarter of US consumers said that they currently paid for at least one news subscription.
Read MorePreferred News App Content, Smart Phone vs Tablet, December 2013 [CHART]
Getting breaking news via smartphone apps was far more popular than on tablets, likely due to the former being more portable.
Read MoreMost Important News Category For Mobile News App Users, December 2013 [CHART]
42% of US mobile news app users said that breaking news was the most important news app category.
Read MoreFacebook's Global Social Commerce By Category, November 2013 [CHART]
Nearly all photography-related social commerce orders came from the network, and 94% of sports and recreation as well as pet supplies did, too.
Read MoreGlobal Average Order Value By Social Media Site, Q3 2013 [CHART]
Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed about 85% of all orders from social media—a year-over-year increase of 129%.
Read MoreMost Important Aspects Of Marketing For The Future, March 2014 [CHART]
A plurality 33% of respondents chose personalization, significantly outpacing big data (22%).
Read MoreUS Consumers’ Biggest Purchase Influencers, April 2014 [CHART]
Word-of-mouth emerges as most influential, with TV ads leading the way among paid media.
Read MoreSocial Media Post-Click Engagement Rankings [TABLE]
StumbleUpon referred more traffic to publishers than a host of other popular social sites (such as YouTube and LinkedIn), combined.
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