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Archive for April 4, 2014

Twitter Ads Outperform Facebook Ads [VIDEO]

By David Erickson | April 4, 2014

Facebook impressions exceed those of Twitter by so much that Facebook consistently delivers more clicks despite offering a much lower CTR on average.

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Expected Changes In Norwegian Content Marketing Budgets In 2014 [CHART]

By David Erickson | April 4, 2014

Just over half of respondents spent more on digital content production in 2013 than in 2012.

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Americans' Paid News Subscriptions, February 2014 [CHART]

By David Erickson | April 4, 2014

Just one-quarter of US consumers said that they currently paid for at least one news subscription.

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Preferred News App Content, Smart Phone vs Tablet, December 2013 [CHART]

By David Erickson | April 4, 2014

Getting breaking news via smartphone apps was far more popular than on tablets, likely due to the former being more portable.

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Most Important News Category For Mobile News App Users, December 2013 [CHART]

By David Erickson | April 4, 2014

42% of US mobile news app users said that breaking news was the most important news app category.

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Facebook's Global Social Commerce By Category, November 2013 [CHART]

By David Erickson | April 4, 2014

Nearly all photography-related social commerce orders came from the network, and 94% of sports and recreation as well as pet supplies did, too.

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Global Average Order Value By Social Media Site, Q3 2013 [CHART]

By David Erickson | April 4, 2014

Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed about 85% of all orders from social media—a year-over-year increase of 129%.

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Most Important Aspects Of Marketing For The Future, March 2014 [CHART]

By David Erickson | April 4, 2014

A plurality 33% of respondents chose personalization, significantly outpacing big data (22%).

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US Consumers’ Biggest Purchase Influencers, April 2014 [CHART]

By David Erickson | April 4, 2014

Word-of-mouth emerges as most influential, with TV ads leading the way among paid media.

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Social Media Post-Click Engagement Rankings [TABLE]

By David Erickson | April 4, 2014

StumbleUpon referred more traffic to publishers than a host of other popular social sites (such as YouTube and LinkedIn), combined.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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