Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Inc. 500's Social Media Use, 2012 vs 2013 [CHART]

By David Erickson | April 3, 2014

Chart - Inc. 500's Social Media Use, 2012 vs 2013

Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool, according to the latest study from the Center for Marketing Research at the University of Massachusetts Dartmouth. LinkedIn remains the most commonly used platform, by 88% (up from 81%), but there appears to have been a resurgence in the use of Facebook, now used by 84%, up from 67% a year earlier. The study finds some intriguing opinions on the part of execs responding to an accompanying survey.

Of the 118 executives who responded to the survey – who represented 21 of the 22 industries on the list – some 61% felt that there was definitely or probably potential for sales growth for their business directly through Twitter. That outpaced comparable results for Facebook (55%) and Pinterest (31%). But while the headline takeaway from that result is that the Inc. 500 sees the most growth potential for Twitter, the data also needs to be viewed in light of recent survey results suggesting that US brands are primarily using Twitter for brand awareness rather than for sales. Given that, it’s probably not too surprising that executives feel that there’s room for sales growth on the platform. Read the rest at MarketingCharts.

Posted in Blog Marketing, Consumer Behavior, Location-Based Services, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Video Marketing, Visual Communications and tagged Blogging, Facebook, Foursquare, Google, Instagram, LinkedIn, Mobile Social, Photo Sharing, Pinterest, Short-Form Video, Twitter, YouTube

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
April 2014
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
282930  
« Mar   May »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube