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Mobile Ad-Friendly Shoppers & Social Media, March 2014 [TABLE]

By David Erickson | April 2, 2014

Table - Mobile Ad-Friendly Shoppers & Social Media

Consumers may be generally receptive to the concept of mobile marketing, but not all are as favorable to advertising. According to new data released by Scarborough, about half of smartphone and tablet owners are willing to receive ads on their devices in exchange for services. Coupled with the finding that roughly one-quarter have shopped on their devices in the past year, Scarborough deduces that 13% of mobile Americans are “mobile ad-friendly shoppers.” So how to reach these shoppers?

Given that they skew young, it’s not surprising to see that this group can be reached by social media. About two-thirds use social networking sites on their smartphones and 35% on their tablets. They’re 26% more likely than mobile Americans (adults who own a smartphone or tablet) to spend at least 5 hours per day social networking, 35% more likely to say social media is very important for finding out about products and services, and 28% more likely to say social media is very important for showing support for their favorite companies or brands. Read the rest at MarketingCharts.

Posted in Advertising, Consumer Attitudes, Consumer Behavior, eCommerce, Mobile Advertising, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Advertising, Social Media Marketing and tagged mCommerce, Mobile Shopping, Mobile Social, Shopping, Smart Phones, Social Commerce, Tablets

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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