Chart - College Students Who Would Follow A Brand On Snapchat They Follow Elsewhere

It appears that college students have an even deeper affinity for Snapchat: 77% told Sumpto in February 2014 that they used the app every day.

There is a massive opportunity for marketers to reach college students through the app. Nearly seven out of 10 college social networkers in the US said they would add a brand on Snapchat simply because they followed it on another social network. Read the rest at eMarketer.