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Archive for April 2, 2014

US Mobile Banking Demographics, March 2014 [CHART]

By David Erickson | April 2, 2014

33% of mobile phone owners had used mobile banking during the 30 days prior to the survey, up from 28% a year earlier.

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Mobile Ad-Friendly Shoppers & Social Media, March 2014 [TABLE]

By David Erickson | April 2, 2014

About half of smartphone and tablet owners are willing to receive ads on their devices in exchange for services.

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US News Media Revenue Sources In 2013 [CHART]

By David Erickson | April 2, 2014

The US news industry generates somewhere between $63 and $65 billion in annual revenues compared to Google’s $58 billion revenues.

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Marketers' Changing Roles, March 2014 [CHART]

By David Erickson | April 2, 2014

Close to two-thirds of US marketers surveyed believe their roles as marketers will change in the next 12 months, while 4 in 5 feel that their roles will change in the next 3 years.

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UK Entertainment Sales Share, 2013 [CHART]

By David Erickson | April 2, 2014

Access Services grew their share of entertainment sales by 35.6% to reach 26% of the entertainment retail market.

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UK Entertainment Sales By Category & Channel, 2013 [TABLE]

By David Erickson | April 2, 2014

Internet-derived sales rose 13.9% year over year in 2013 to account for 60.0% of the UK entertainment retail market.

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Types Of Brand Communications College Students Want On Snapchat, February 2014 [CHART]

By David Erickson | April 2, 2014

The opportunity to receive discounts or promotions was the top reason college students would want to receive Snapchat communications from brands, cited by 67%.

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2014 Social Landscape [INFOGRAPHIC]

By David Erickson | April 2, 2014

Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses.

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College Students Who Would Follow A Brand On Snapchat They Follow Elsewhere, February 2014 [CHART]

By David Erickson | April 2, 2014

77% of college students use Snapchat every day.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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