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US Smart Phone Twitter Users, 2012-2018 [TABLE]

By David Erickson | April 1, 2014

Table - US Smart Phone Twitter Users, 2012-2018

User counts for Instagram and Twitter are strikingly similar. eMarketer estimates that 43.2 million US consumers used Twitter monthly last year—or 17.6% of the total internet user population. Meanwhile, Instagram users represented 16.1% internet users. Limiting that figure to smartphone Twitter users, Twitter hit just 30.8 million in 2013; this will increase to 37.3 million in 2014, or 22.7% of US smartphone users. Both figures fall slightly below those for total Instagram users, and while Instagram activity all but exclusively takes place on smartphones (meaning Instagram’s smartphone user base could be higher than Twitter’s), it is possible for Instagram users to have an account online without accessing the service through a smartphone. As a point of reference, eMarketer pegs US smartphone Facebook users at 123.7 million this year. Read the rest at eMarketer.

Posted in Consumer Behavior, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing and tagged Mobile Phones, Mobile Social, Smart Phones, Twitter

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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