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US Instagram Users By Age, 2012-2016 [TABLE]

By David Erickson | April 1, 2014

Table - US Instagram Users By Age, 2012-2016

Twitter’s US user base shows signs of maturing in its demographic composition, spreading the user population more evenly across age groups, while Instagram is still largely limited to a pool of millennial and Gen X users. Last year, 69.0% of Instagram’s users were ages 18 to 44. This year, that figure will drop, but only to 67.5%, and over time, Instagram’s user base in these age groups will approach, but not surpass, Twitter’s. eMarketer does not expect significant shifts in usage by age for either site within our forecast period, and Instagram’s user count among 18- to 44-year-olds will remain about 1 million fewer than Twitter’s in each year throughout our forecast. Read the rest at eMarketer.

Posted in Baby Boomers, Consumer Behavior, Content Marketing, Generation V, Generation X, Generations, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Silent Generation, Social Media Marketing, Visual Communications and tagged Instagram, Mobile Social, Photo Sharing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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