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Archive for April 1, 2014

Top Social Networks For Which Young Millennials Have A Profile, February 2014 [CHART]

By David Erickson | April 1, 2014

Approximately 46% of US teens and young adults ages 12 to 24 had used Snapchat.

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US Instagram Users By Age, 2012-2016 [TABLE]

By David Erickson | April 1, 2014

Instagram is still largely limited to a pool of millennial and Gen X users.

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US Smart Phone Twitter Users, 2012-2018 [TABLE]

By David Erickson | April 1, 2014

eMarketer estimates that 43.2 million US consumers used Twitter monthly last year—or 17.6% of the total internet user population.

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US Instagram Users & Penetration, 2012-2016 [CHART]

By David Erickson | April 1, 2014

By the end of this year, almost 25% of US smartphone users will use Instagram on a monthly basis.

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US Marketers' Perception Of Marketing's Role, March 2014 [CHART]

By David Erickson | April 1, 2014

The vast majority of marketers believe that marketing is undergoing a revolution.

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US Marketers' Personal Approach To Marketing, March 2014 [CHART]

By David Erickson | April 1, 2014

Three-quarters of marketers agree that capturing and applying data to inform and drive marketing activities is the new reality.

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7 Definitions Of Real-Time Marketing, March 2014 [CHART]

By David Erickson | April 1, 2014

A recent survey from Econsultancy found respondents claiming an average uplift in conversion rates of 26% from real-time marketing activities.

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Growth In US Average Time Spent Using Apps By Category, March 2014 [CHART]

By David Erickson | April 1, 2014

Average time spent in productivity apps is growing rapidly, but from a small base: the average US consumer spent 5 1/2 minutes per day in productivity apps during the Q1 study period.

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Global Box Office Revenues, 2009-2013 [CHART]

By David Erickson | April 1, 2014

Total sales in the US and Canada grew by 1% year-over-year in 2013, while international sales saw stronger growth of 5%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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