Twitter Response Rates & Times For Top Brands, March 2014 [CHART]

Chart - Twitter Response Rates & Times For Top Brands

Just 32 of the Interbrand 100 companies have a dedicated customer service handle on Twitter, representing only a small uptick from last year. Total mentions (excluding retweets) for these handles have increased by 44% year-over-year, and brands are responding in kind, with a 43% increase in response rates (to 60%). Average response time has slowed to more than 5-and-a-half hours, though, as a minority 47% responded within 4 hours in January. SourceSimply Measured

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