Chart - European Mobile Users' Change In Trust In Organizations By Type

Consumers in Europe are wary of how organizations use their personal data, and recent research suggests that these concerns have gotten worse. In a January 2014 study conducted by Loudhouse Research for Orange, consumer trust in every sector monitored had fallen more than it had increased in the 12 months leading up to polling.

Social networks saw the biggest drop, with 46% of mobile phone owners in France, Poland, Spain and the UK saying they trusted them less. More than three in 10 said their trust in financial institutions had declined. Nearly one-fifth trusted mobile device manufacturers less, and 26% said the same for mobile phone operators, internet service providers and app developers. Read the rest at eMarketer.