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Archive for March 31, 2014

Top Reasons Brits Have Heightened Concern For Online Privacy, December 2013 [CHART]

By David Erickson | March 31, 2014

The top reason for the increase in digital privacy concerns was Businesses Sharing My Personal Information With Other Companies, cited by 60%.

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European Mobile Users' Change In Trust In Organizations By Type, January 2014 [CHART]

By David Erickson | March 31, 2014

Consumer trust in every sector monitored had fallen more than it had increased in the 12 months leading up to polling.

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Types Of Websites Seniors Used To Plan Travel, October 2013 [TABLE]

By David Erickson | March 31, 2014

Consumers ages 49 and older made up the largest share of US hotel guests who booked online, with 34% of the total.

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Demographics Of Senior Travelers Who Book Online, October 2013 [TABLE]

By David Erickson | March 31, 2014

83% and 84% of consumers ages 50 and older used websites to book and plan leisure travel, respectively.

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B2B Buyers & Online Content, March 2014 [CHART]

By David Erickson | March 31, 2014

B2B buyers are highly influenced by online content sourcing, with 54% reporting that it keeps them current on new technologies and 40% claiming that it helps them identify potential suppliers, partners and solution providers.

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Change In Measured Ad Spend By Medium, 2012 vs 2013 [CHART]

By David Erickson | March 31, 2014

Overall, TV media spend was basically flat (-0.1%) from 2012, as an off-year for P&O spending was offset by increased ad spending on sports.

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US Ad Spending Trends By Advertiser Size, 2013 [CHART]

By David Erickson | March 31, 2014

After growing by 3% in 2012, US advertising outlays inched up by 0.9% year-over-year in 2013 to reach $140.2 billion.

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Top US 10 Desktop Web Properties, January vs February 2014 [CHART]

By David Erickson | March 31, 2014

Yahoo cedes the top spot it took from Google back in July last year.

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Twitter Response Rates & Times For Top Brands, March 2014 [CHART]

By David Erickson | March 31, 2014

Just 32 of the Interbrand 100 companies have a dedicated customer service handle on Twitter, representing only a small uptick from last year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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