Chart - Most Valuable Data That Goes Unused In Email Marketing

According to data management decision-makers surveyed by Experian Data Quality in December 2013, contact data was the most important for marketing success, followed by sales and demographic data. But there’s a host of information that business executives say they don’t have available to them for use in email marketing programs, for example, according to November 2013 polling by StrongView in conjunction with SENSORPRO. Read the rest at eMarketer.