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Archive for March 28, 2014

Privacy & Web Cookies [INFOGRAPHIC]

By David Erickson | March 28, 2014

This inforgraphic from Search Engine Journal illustrates how web cookies work and their implication for online privacy.

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Most Valuable Data That Goes Unused In Email Marketing, November 2013 [CHART]

By David Erickson | March 28, 2014

Contact data was the most important for marketing success, followed by sales and demographic data.

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How CFOs & CIOs Changed Business Strategy Due To Big Data, August 2013 [CHART]

By David Erickson | March 28, 2014

Nearly half were simply increasing their capacity for dealing with big data, whether that meant adding human or physical capital.

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Reasons American Millennials Switch Brands, March 2014 [CHART]

By David Erickson | March 28, 2014

The vast majority of Millennials believe that brands today will have to work harder to earn their loyalty than they did to earn their parents’ loyalty.

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Demographics Of Social TV Enthusiasts, March 2014 [CHART]

By David Erickson | March 28, 2014

Roughly 1 in 6 TV primetime TV viewing occasions involve simultaneous social media use, and about half of that activity is related to TV content.

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Website Satisfaction By Industry, March 2014 [TABLE]

By David Erickson | March 28, 2014

Social media fares worst, while financial institutions are among the top-rated.

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Global Consumers' Purchase Behavior Influencers, March 2014 [CHART]

By David Erickson | March 28, 2014

Close to 6 in 10 global consumers say that friends’ social media posts influence their purchase choices.

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US Population Estimates By Race/Ethnicity, 1990-2019 [CHART]

By David Erickson | March 28, 2014

The US population (excluding Puerto Rico) is becoming increasingly multicultural, and more than 40% of the population will belong to one of the 3 major ethnic groups by 2019.

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American Brands' Use Of Twitter As A Marketing Tool, March 2014 [CHART]

By David Erickson | March 28, 2014

US brands are most likely to be using Twitter as a marketing tool in order to increase brand awareness.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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