Millennials Perceived Benefits Of Online Banking, February 2014 [CHART]
Respondents reported that they were using digital banking more frequently than they had in the previous year, with 57% saying they used mobile more often and 50% saying the same for online banking.
Those ages 18 to 34 were turning to digital banking to make their lives easier, as 76% said that online and mobile banking were more convenient. Three-quarters of respondents said that an advantage of digital banking was that it saved them time, and the same percentage cited the ability to bank at any time as a benefit. Read the rest at eMarketer.