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Archive for March 27, 2014

Millennials' Adoption Of Streaming Video/TV Services, Q4 2012 vs Q4 2013 [CHART]

By David Erickson | March 27, 2014

Younger Millennials (18-24) more likely than the older (25-34) cohort to subscribe to OTT services, with both groups increasing adoption year-over-year.

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Most Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]

By David Erickson | March 27, 2014

Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.

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The Plunging Value Of Television Advertising [CHART]

By David Erickson | March 27, 2014

The number of households watching prime-time TV has clearly fallen, while ad rates per person have gone up.

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Where UK Millennials Go To First For News, October 2013 [CHART]

By David Erickson | March 27, 2014

One-quarter of UK teen internet users went to social networks first for news, putting this platform level with TV.

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UK Twitter Users' Engagement With News Brands, December 2013 [CHART]

By David Erickson | March 27, 2014

60% of UK Twitter users agreed that the social platform allowed them to engage with newspaper brands that they wouldn’t normally read in print format.

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Millennials' Online Banking Activities, February 2014 [CHART]

By David Erickson | March 27, 2014

That millennials use digital banking for its convenience and flexibility explains why the top activities they conducted via online and mobile banking were checking balances or activity.

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Millennials Perceived Benefits Of Online Banking, February 2014 [CHART]

By David Erickson | March 27, 2014

Those ages 18 to 34 were turning to digital banking to make their lives easier, as 76% said that online and mobile banking were more convenient.

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Banking Methods Use By American Millennials, February 2014 [CHART]

By David Erickson | March 27, 2014

88% of US internet users ages 18 to 34 used online banking to pay monthly bills, make deposits and withdraw money.

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Loyalty To Single Retailer By Category, March 2014 [CHART]

By David Erickson | March 27, 2014

Customers who frequently visit specific retailers tend to be heavy category spenders, meaning that they also frequently visit other retailers in the same category.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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