Live Broadcast TV vs. Online TV Consumption, March 2014 [CHART]

By David Erickson | March 26, 2014

Chart - Live Broadcast TV vs. Online TV Consumption

These results differ from other pieces of research showing live TV dominating online video in terms of consumption, even among youth. The sample (broadband users) may play a part in that, although 80% of 18-29-year-olds now have broadband access. Based on a survey of 1,671 adult broadband users who view video on TV. Source: The Diffusion Group (TDG)

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Posted in Baby Boomers, Consumer Behavior, Generation X, Generations, Media Consumption, Millennials, Online Behavior, Video Marketing and tagged , ,