US Paid Search Benchmarks By Device, 2013 [CHART]

Chart - US Paid Search Benchmarks By Device

Click-through rates across devices much more similar when normalizing for ad position, at least for positions 1 through 5. Marin’s study also predicts that by the end of next year, mobile could account for half of all paid search clicks. Based on a sample from the Marin Global Online Advertising Index, composed of advertisers who invest more than $6 billion in annualized ad spend on the Marin platform. SourceMarin Software

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