Chart - Mobile Rich Media & Video Ad CTR vs Standard Banners

On a related note, Celtra recently reported that among all mobile rich media ads on its platform, native formats performed best for both expansion and engagement rate.

Returning to the Millennial Media data, the platform reveals that several verticals boosted ad spending on the network by sizable proportions last year. Leading the pack was sports, with spending up 489% year-over-year, though not enough to crack the top 10 verticals by spending. Read the rest at MarketingCharts.