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Mobile-Only Audiences For Top Online Sites, February 2013-January 2014 [CHART]

By David Erickson | March 25, 2014

Chart - Mobile-Only Audiences For Top Online Sites

Mobile-only visitor counts to leading publishers are growing rapidly, belying the notion that consumers are accessing content from both desktops and mobiles, says comScore in a release of new data. In fact, for each of the top 10 US properties by mobile-only audience, that audience accounts for at least 20% of the publisher’s total digital population. In essence, desktop display ads won’t reach those visitors, who now number in the tens of millions.

The top publisher by number of mobile-only unique visitors, Apple, sported a mobile-only audience that exceeded 65 million in January of this year, up more than 60% from February 2013. Other top sites are growing even more quickly: Buzzfeed’s mobile-only visitor count, for example, more than quadrupled over that period, while AOL’s more than doubled. Read the rest at MarketingCharts.

Posted in Consumer Behavior, eCommerce, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing and tagged Amazon, Apple, Facebook, mCommerce, Mobile Social, Pandora

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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