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Archive for March 25, 2014

Global Marketers' Budget Optimism, October 2011 – March 2014 [CHART]

By David Erickson | March 25, 2014

Despite the Q1 dip, budget expectations continue to expand, and are highest in the Americas.

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Mobile Rich Media & Video Ad CTR vs Standard Banners, 2013 [CHART]

By David Erickson | March 25, 2014

Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals.

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Top 5 Twitter Activities Among Mobile Eurpoean Users By Select Countries, November 2013 [TABLE]

By David Erickson | March 25, 2014

Reading posts was the No. 1 mobile Twitter activity in the UK by a long shot, cited by 58% of respondents.

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European Mobile Twitter Users By Select Countries, November 2013 [CHART]

By David Erickson | March 25, 2014

Eight in 10 UK Twitter users accessed the social network on mobile devices.

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Top Marketing Objectives For Native Mobile Ads, August 2013 [CHART]

By David Erickson | March 25, 2014

Awareness was the top marketing objective for native mobile ads among US digital marketing professionals.

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US Social Media Ad Spending By Type, 2012-2017 [TABLE]

By David Erickson | March 25, 2014

Native ad spending on social media alone is estimated to grow from $3.1 billion this year to $5.0 billion in 2017.

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Mobile-Only Audiences For Top Online Sites, February 2013-January 2014 [CHART]

By David Erickson | March 25, 2014

Mobile-only visitor counts to leading publishers are growing rapidly, belying the notion that consumers are accessing content from both desktops and mobiles.

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US Millennials' Most Influential Advertising Medium, March 2014 [CHART]

By David Erickson | March 25, 2014

Not only are young TV viewers in some cases actually watching more TV, but youth are also most likely to say that TV ads influence the way they perceive and value a brand.

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US Paid Search Benchmarks By Device, 2013 [CHART]

By David Erickson | March 25, 2014

Click-through rates across devices much more similar when normalizing for ad position, at least for positions 1 through 5. Marin’s study also predicts that by the end of next year, mobile could account for half of all paid search clicks.

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eTailing Share Of Total Market, 2014 [CHART]

By David Erickson | March 25, 2014

Online orders made using mobile devices last year are estimated to be as high as 13.8% share of all e-commerce orders in the US, and could grow to 19.9% share.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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