2 in 3 marketing and sales decision-makers and practitioners from around the world (but primarily US-based) using video marketing are planning to increase their spending on the medium over the next year, according to a new report from Ascend2. Respondents count brand awareness (47%), lead generation (40%) and online engagement (40%) as their most most important video marketing objectives for the year ahead. Interestingly, of the online distribution channels used, videos in emails are highly touted.
Indeed, asked which of the online channels they use to distribute channels is the most effective for achieving important objectives, respondents pointed first to video email (25%), followed closely by video platforms such as YouTube (24%) and company or brand websites (23%). By contrast, few name social networks such as Facebook (8%), professional networks including LinkedIn (5%) and microblogs such as Twitter (1%) as their most effective. Read the rest at MarketingCharts.