Millennial & GenX Multiscreeners' Attitudes Toward Ads, March 2014 [CHART]
Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications. The study was conducted among 16-44-year-old multi-screen consumers (people who own or have access to both a TV and either a smartphone or tablet). The study was administrated via smartphone or tablet to more than 12,000 multi-screen users across 30 countries. Source: Millward Brown
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